Ep 233: Bob Burg – Courage to Be a Go-Giver

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, it’s his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers.

The Go-Giver, a Wall Street Journal, and BusinessWeek Bestseller has sold over a million copies. Since its release, it has consistently stayed in the Top 25 on Porchlight’s Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing, and influence, with total book sales approaching two million copies.

You can learn more about Bob and his Go-Giver programs, books, and keynotes on his website: https://burg.com/. Be sure to check out his Book page where you can download a chapter of each book before you buy.

Bob is an animal fanatic and is currently supporting Operation Paw. If you’d like to support this cause, you can do that here:

Operation Paw (Rescue, Spay & Neuter, Foster, and Adoption Network):  https://account.venmo.com/u/Operation_Paw

You can also sign up for Bob’s “Daily Impact email: by clicking here: https://burg.com/daily-impact/


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