Any Commercial Electrical
Contractor or Estimator
Can Be Trained to Sell
$500k to $1M to $2M a Year
With This New Methodology
It's true...
There's a new and different way to get customers to want to pay higher prices for quality painting work. This simple and unusual sales methodology can deliver a ton of sales, at price's you never dreamed possible up to now.
It is extremely more effective than any other method you're likely familiar with because it delivers high paying customers who want great quality and instead of a cheap price.
COMMERCIAL ELECTRICAL CONTRACTORS
As you will see in a minute, not only will sales increase, but your gross profits will go through the roof. This is easier, faster and more effective than any other sales methodologies.
The best part, it doesn't require high pressure sales techniques that leave you feeling sleazy or slimy, or having to use discounts to get your customer to say yes to your price.
The dates for the next Stop SELLING... Start CLOSING workshop are June 13, 15, 20, 22 at 4 PM Eastern time.
You MUST attend all 4 sessions as recordings will only be available to attendees.
Why Should You Listen to Me?
My name is Harlan Hammack - Coach Harlan to my clients.
I’m the business coach that helped one commercial contractor in Atlanta to go from $750K in annual sales to over $5.2M in annual sales with a gross profit of over 40%. I’ve helped other businesses 3x their annual revenue, increase their profits, and get them more of their ideal customers.
I’ve figured out the formula to get customers to WANT to pay more for high-quality products and services.
Read What My Clients Say About Working With Me
Results
I met with Coach Harlan on the advice of a colleague who is also a client of his. On our initial visit, Coach Harlan said “give me 60 minutes and I’ll give you back 6-8 hours per week.” I can say that has been more than true. His duties go well above and beyond the time he spends with me each week. Everyone who runs a business needs a business coach…more specifically, they need a Coach Harlan.
Michael L
Commercial Electrical
Awareness
Coach, can I just say WOW. It’s taken me this long to gather my thoughts well enough to realize what just happened.
You just gave me one of the greatest gifts I’ve ever received. You’ve given life to this insane idea that has been in my head and in my heart for years.
Sharon H
Serial Entrepreneur
Accountability
I have been working with Harlan over the past few months with a focus on managing and embracing growth in my company. He has been instrumental in providing me with the tools I need to put plans in place to grow my business through pricing, capacity planning and staffing.
Mary B
Bookkeeper
My Money Back Guarantee
ATTEND: You MUST attend all 4 sessions... there will be NO access to recordings for those who do not attend.
ATTEND.
If it doesn't work, you get a full refund.
What Is It About This Unique Sales Methodology that Enables Contractors and Estimators to get these extremely profitable sales?
And how can so many become Seven Figure closers seemingly overnight... Faster Than Anything They've Previously Tried?
If you want to 2x or 3x your sales, even if you're twice the price of other competitors, you want to pay close attention to what I'm about to share with you.
If you're ready to double or even triple your sales then now's the time to register.
Secret #1: People don't buy services...
they buy results
There's no question about it. When you use my system you will sell much more easily, because it taps into the heart.
The reason you get price resistance, or buyers making their decisions based on PRICE, is because you don't get their heart racing.
Once you apply this... WOW you'll get so many more sales and virtually eliminate price shoppers...leaving you with much higher gross margins.
Secret #2: Selling Through Neuroscience
Have you ever lost a sale to a cheaper competitor... and you said to yourself "Boy that customer is really going to regret that decision!" because you knew the poor quality job they were going to get?
When you use these principles and the easy Contrast Techniques, you will be showing the customer the difference between an amazing solution, done right with top-shelf customer service vs. hiring the lowest bidder.
Of course there's a lot more to it than just saying it... you have get your customer envisioning the two pictures.
You'll close 3 x's more sales by just this one idea alone.
Secret #3: The Magic Messaging System
One of my private clients uses this system effectively. Their commercial electrical services sell for 15% to 25% higher than their closest competitors. These guys close 58% of the jobs they quote. The reason they are able to achieve those types of numbers is they have a formula to message their magic mechanism... their secret sauce.
What happens is customer go from believing they have to shop around for a good price to believing price no longer matters... The start understanding that having the right contractor matters.
Here are just a few of the benefits you can count on
- Enjoy Access to true insider sales know how not shared anywhere else
- You will have the sales chops that so few haveL
- Get trained by the Painting industry leading sales trainer, not some regurgitated video crap
- Leave your competition wondering how you re able to keep beating them even when your price is ridiculously more expensive.
- The magic Mechanism Formula that makes your brand far superior in your customers mind.
- How to position the value you offer making the cost virtually obsolete
- Discover the hidden power of contrast and use to eliminate the other two competitive bids
- How create anticipation loops that will have your customer hanging on your every word
- Get the knowledge you need from the Painting industries leading sales trainer, not some regurgitated video crap
- Leave your competition wondering how you re able to keep beating them even when your price is ridiculously more expensive.
- Learn how to make your company and your services really stand out with your favorite customers
- Learn the 7 secret desires every customer has and which ones to use with your customers.
Here are the topics covered in this 4-week course:
The Magic Messaging Formula
SESSION 1
In this class you will learn how to attract a flood of customers who pay, stay and refer often. If you struggle to get customer to see the value in paying more to work with you, then it's time to re-work your message.
- Why your message is failing
- Discover what your secret sauce is
- How to position
- Step by step messaging formula to build a interesting and compelling way to talk about your services.
Secret Desires All Buyers Have
SESSION 2
It has nothing to do with you, your products, or services. Understanding which of these desires are currently influencing your customers decision. Identify their dominant desire.
- Status
- Security
- Safety
- Preservation
- Comfort and convenience
Align your services with your buyers desires and you will melt all resistance just like a hot knife through hard butter. Your customers inner desires can significantly influence their buying decisions, and using this creates an effective appeal to your emotions and inner desires.
How to Leverage Contrast
SESSION 3
Unless you come across as significantly different than your competitors, customers will always buy based on price. Too many contractors fail at this.
- Learn how to show the customer what makes you different. It's not enough to be different, your customer has to see you as different.
- Being able to contrast the customers previous experience is the key skill you will walk a way with.
- Learn to understand your customers problems so they feel even more understood
- Learn how to never again be at a loss for what to say when your customers think the price is the most important reason for buying
Q&A - How to Implement the Methodology
SESSION 4
Reinforcement is key to succeeding. This session is designed help you better understand how to use these techniques on your appointments. All question answered and explained and demonstrated for your benefit.
The dates for the next Stop SELLING... Start CLOSING workshop are June 13, 15, 20, 22 at 4 PM Eastern time.
You MUST attend all 4 sessions as recordings will only be available to attendees.
Harlan Hammack
Business and Leadership Coach, Author, Speaker, and Podcast Host
Coach Harlan has worked with hundreds of companies around the US, Mexico, Canada, Europe, and the UK. Now, he brings his expertise to local businesses to help them scale and thrive.
Boost Your Sales Conversions With This Workshop
Click below to Register and Reserve Your Seat
My Money Back Guarantee
ATTEND: You MUST attend all 4 sessions... there will be NO access to recordings for those who do not attend.
ATTEND.
If it doesn't work, you get a full refund.
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